Steve Jobs is a genius. He excels at reaching the root of a problem:
"Much of the concern over DRM systems has arisen in European countries. Perhaps those unhappy with the current situation should redirect their energies towards persuading the music companies to sell their music DRM-free. For Europeans, two and a half of the big four music companies are located right in their backyard. The largest, Universal, is 100% owned by Vivendi, a French company. EMI is a British company, and Sony BMG is 50% owned by Bertelsmann, a German company. Convincing them to license their music to Apple and others DRM-free will create a truly interoperable music marketplace. Apple will embrace this wholeheartedly."
— Steve Jobs, Thoughts on Music, February 6, 2007
It'll be cool if Apple starts selling DRM-free music from labels willing to participate. (First participant: Apple Corps. Ltd.) Of course, Apple would never sell some songs with DRM and some without because it would totally confuse users.
Here's where Microsoft could have innovated (gasp!) with Zune. Microsoft's monkeyboy could have scored major points by declaring that they would only sell songs sans DRM... Poor Microsoft.
