Was going to write about Tuesday's new Xbox experience, but Xbox LIVE was overloaded. In the meantime, Microsoft has also released My Xbox LIVE for iPhone, iPod touch, and iPad. The official iOS app brings some of Window Phone's bundled Xbox LIVE functionality to Apple devices. Here's hoping the Borg treat iOS users as equal candidates for assimilation into their Xbox LIVE platform. If MS were quick on their feet, they would release an Xbox LIVE SDK for iOS, and encourage iOS game developers to use Xbox LIVE instead of Game Center, Open Feint, Facebook, etc. Potential upsides would be making inroads with iOS game devs who might consider making WinPho apps, and exposing more end-users to Live. Sony sucks at software.
